01
Wake
Give it a name. That's how it wakes.
No app, no screen. You choose a wake word — a name that belongs to your companion alone. Say it, and A Friend is there. The rest of the time, it stays quiet.
A Friend
Your personal intelligence device.
A Friend is a personal companion that wakes when you call its name — and helps you capture life as it happens, understand it more deeply, and feel gently supported in return.
How it works
Four ways it becomes yours.
A Friend is designed to feel natural from the first moment — and grow more personal over time.
02
Reflect
It helps where it matters.
Decisions, ideas, a full head at the end of the day. A Friend is there for the conversations you don't always have with others. Calm, private and always available.
03
Grow
It grows with you.
A Friend learns how you think and what matters to you. Over time, it becomes less a device and more like a presence that genuinely knows you.
04
Personalise
Make it yours.
The shell is interchangeable. Switch colours, materials or limited editions anytime. One device — made to fit your space and your life.
Features of A Friend
Take a closer look.
This is what A Friend is actually for: speaking naturally, seeing patterns return, receiving gentle suggestions, and carrying the thread of your life forward without turning it into another dashboard.
Always reachable
Say its name. No app, no screen. It listens when you need it and stays silent when you don't.
Speak naturally
In the kitchen, on a walk, at the edge of sleep. Capture thoughts while they're still alive.
Proactive support
Gentle reminders, encouragement, a prompt to pause. Without you having to ask.
Calendar and scheduling
Tell A Friend about your plans and it keeps track. Reminders before things happen.
Memory that grows
Names, preferences, recurring themes. Every conversation picks up where the last one left off.
Search and find anything
Find a past conversation, pull a detail from your notes. It searches so you don't have to.
Private by design
Your data, your rules. On-device processing where it matters. Full control, always.
Expandable capabilities
New skills, integrations, and modes arrive over time. The device you own keeps getting better.
Shell Configurator
Choose your shell.
A Friend is designed to feel at home in your daily space. Interchangeable shells let the companion shift with your room, your rituals, and the mood you want it to bring into the day.
The form stays calm and familiar while the finish changes — a small way to make the device feel more like something you live with than something you merely place on a shelf.
More finishes are on the way
This first set shows the calm direction. Future drops can add softer materials, deeper tones, limited editions, and finishes shaped for different rooms and moods.
Choose your setup
Choose your setup.
Three paths to having A Friend. Each one built around a different relationship with privacy, flexibility, and ownership.
Cloud
For the easiest way to beginThe simplest way to begin. Your A Friend connects to the latest intelligence in the cloud — always improving, never outdated.
€329
one-time device · + €19 /month cloud subscription
- Always improving — new capabilities arrive automatically
- Use A Friend from anywhere, not tied to one room
- No technical setup: plug in, say hello, done
- Quiet months cost less — it adapts to your rhythm
- Your conversations are encrypted, data hosted in Europe
Local
For homes that want absolute ownershipEverything happens on your device. No subscriptions, no cloud calls, no data leaving your home. Full ownership from day one.
€4,999
one-time · everything runs on your device
- Complete privacy — everything stays inside your home
- Works offline, every time, with instant responses
- No monthly fees, ever — you own it all
- Choose and customise your own AI models
- Hardware built for the next generation of intelligence
Self-Hosted
For those who want total independenceBring your own hardware. Run A Friend entirely on your own terms — your servers, your environment, your data. For those who want total independence.
Custom
your infrastructure · your rules
- Runs on your own servers or cloud environment
- Nothing leaves your network — ever
- Use your own AI models and connect existing tools
- Dedicated onboarding and hands-on support
- Enterprise-ready: access logs, single sign-on, custom agreements
In everyday life
A Friend belongs inside the mood of everyday life.
These scenes show the companion the way it is meant to be felt: close by, softly present, and woven into the texture of ordinary days.
Common questions
Frequently Asked Questions
The shortest answers to the questions people ask first.
Do I need a subscription?
No. You buy it once. It belongs to you. The local AI variant runs entirely on-device, with no ongoing costs. An optional subscription exists for cloud users who want managed AI access. It is never forced and never hidden.
What happens to my data?
With local AI, everything stays on your device. Nothing leaves your home. With our cloud AI solution, your data stays in your region. We will never analyse its content or use it for advertising.
What can it not do?
A Friend is not trying to be every tool at once. It is not a noisy productivity dashboard, not a general-purpose robot, and not a replacement for human care. It is strongest when you want to speak naturally, return to what mattered, and receive a calm next step back.
Can I change how it looks?
Yes. Swap the shell whenever you want. Different colours, materials, and special editions keep the same companion feeling familiar while the outer form changes with your space.
Will it become outdated?
No. When models improve, you update the software. When your space changes, you can change the shell. The hardware is being designed to stay useful for a long time, so you do not need to replace the whole object just to keep up.
Stay close
Be first when it opens.
Leave your email for early access, campaign news, and the next meaningful updates. Quiet notes only — no noise.